In 1997 inspired by the 13th century Persian mystical poet Jelaludin Rumi, Azima began a series of concert/readings, combining Rumi's poems with classical music by Bach, Beethoven, Scriabin and Brahms. In a joint effort with readers of various nationalitiesshe has given hundred concerts in England, Scotland, Germany and Spain. In November 2001 in collaboration with Persian artists they performed in Queen Elisabeth Hall in London.

The group Lovers of Rumi was created with the aim to create a new form in which poetry and music are woven into a tapestry uniting different cultures through the beauty and wisdom of Rumi's words. His message of love and union is vitally important in our times.